"Poor hiding power" refers to a paint's inability to effectively cover or obscure the surface beneath it, such as previous colours, stains, or surface imperfections. In other words, a paint with poor hiding power will require multiple coats to achieve full coverage and uniform appearance.
If you're painting over a dark wall with a light-coloured paint that has poor hiding power, you might need 3 or more coats to fully cover the old colour. A professional painter would typically choose a high-opacity paint or use a tinted primer to improve coverage and reduce time on site.
To avoid issues with poor hiding power, look for paints labelled as high opacity, high coverage, or check the spread rate and coverage per litre on the product data sheet.